J-Beauty Ritual Guide
Natural Japanese Beauty Wisdom Revealed
Ingredient Showcase
Why You Should Avoid Phthalates in Skincare
At IREN Shizen, we have 7 big no-no ingredients. One of them includes Phthalates, a chemical plasticizer used in products like nail polish, perfume, and shampoo. Read on to find out why you should avoid it at all costs!
How-To's
How To Age Gracefully as a Woman
Take it from queens—Meryl Streep, Angela Bassett and Dame Julie Andrews, and uncover their secrets to aging gracefully over the years. After all, sharing is caring!
Ingredient Showcase
Our Journey with Phenoxyethanol
By far one of the most misunderstood ingredients out there, phenoxyethanol has had quite the run with us as a skincare brand. Here are all the reasons why we’ve decided to keep this controversial preservative in our formulations.
Expert Advice
Do Custom Serums Really Work?
Forget generic skincare routines; it’s about time you elevated yours. If you’ve got specific problem areas you wish to focus on, then custom serums will do just the trick in giving you that glowy complexion you’ve always dreamed of!
Ingredient Showcase
Should You Avoid Silicones in Skincare?
Are silicones in skincare good or bad for you? In this article, we deconstruct the stereotypes behind silicones to let you formulate your own opinions about this notorious polymer.
Ingredient Showcase
Should You Avoid Mineral Oils in Skincare?
What comes to mind when you think of mineral oils? For us, we envision ways to avoid them in our skincare. Read on as we tackle the ingredient’s discourse and disclose why we don’t use them in our products.
Ingredient Showcase
Why You Should Avoid Parabens in Skincare
At IREN Shizen, we have 7 big no-no ingredients. One of them includes Parabens, a preservative with countless amounts of discourse surrounding it. Read on to find out why we’ve opted against using it in our products!
Ingredient Showcase
Why You Should Avoid Fragrances in Skincare
At IREN Shizen, we ban 7 big no-no ingredients. One of them includes Fragrances, an ingredient we’re all familiar with and have grown to rely on. Read on to find out why you should avoid it at all costs!
Sustainability
The Ethics of Animal Testing: Skin Irritation Test on Rabbits
This World Animal Day, we shed light on the unethical practice of animal testing in the cosmetic industry and focus our attention on one of its primary victims: rabbits.
Ingredient Showcase
3 Dangers of Artificial Synthetic Colours in Skin Care
Your skincare products with the pretty hues are more than what they seem. We explore the truths of artificial synthetic colours and the overlooked dangers that it can pose to the skin.
Sustainability
Conscious Beauty for the Modern Consumer
Move aside clean beauty, we're making way for conscious beauty. Here's a comprehensive guide on what to expect for the rising trend.
Culture
How to Achieve Mochi Skin That’s To Die For
First popularized in Japan, the mochi skin beauty trend has since gained popularity in other parts of the world. Think supple, plump, bouncy skin to die for - oh yes, the dream!
